Digital marketing / Partnerships / Sales Written from inside the trenches
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Notes on digital marketing, partnership programs, and the seams between marketing, partnerships and sales. Published weekly.

  • How to Get Your Small Business Mentioned in ChatGPT, Perplexity, and Google AI Overviews

    Key takeaways Referral traffic from generative AI to SMB sites rose 123% between September 2024 and February 2025, with ChatGPT the largest and most consistent referrer, according to a Search Engine Land report on 391 SMB websites. Semrush found the average AI search visitor is worth 4.4x the average traditional organic visitor on conversion rate,…

  • Why Your Organic Traffic Is Falling Even Though Your Rankings Haven’t Changed

    SMB owners keep sharing the same screenshot. Page-one rankings holding. Impressions flat or rising. Organic sessions down 20 to 40%. The dashboard reads that as a ranking problem. It is a click-through problem. Rankings measure whether Google will show you. They stopped measuring whether anyone leaves the results page to reach you. Treating those as…

  • 10 Questions to Ask An Agency Before Hiring Them for SEO / GEO

    Your organic traffic didn’t disappear because of an algorithm update. It’s more likely AI answered the question before anyone reached your site. Recently, even queries without an AI Overview lost nearly 50% of their CTR YoY on average. Search behavior is changing. Which is why every agency on the planet added “GEO” to their services…